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Secrets Finally Revealed: How Many Links You Should Plant in Your Web Page

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Dealing with links as the means to improve website’s quality is totally a must. The links can definitely make the popularity of the site become boosted. In this matter, there are basically two things that need to be considered if you want to optimize it. First is about its quality and the second is the quantity. Here, at this point, we are going to focus on the quantity. The reason why we need to talk about the quantity is because there has been some kind of “misunderstanding” comprehended by most online marketer in coping with this matter. Because they want to boost the quality of the website, most people, especially the newbie in online business and web development, have the tendency to put massive amount of links. To be honest, it is not really that good. One thing you must keep in mind is that to flood the web pages with massive amount of link will only dig the grave for your website. Yes, you need to underline that statement.

Backlinks

One problematic situation about this is about how many links (we are talking about the maximal amount) does a web page must have so it will not be valued as spam by Google? Has Google ever issued official information related to the amount of the link? Have you ever heard a rumor that there are only about 100 links which will be crawled by Google for every web page? If such rumor true, what about a web page which has more than 100 links? Those questions must pop in your head for sure and to find the real answers can be really problematic even though those questions are actually the basic matters related to web development. Well, although you are not a SEO expert, there is nothing harmful for you to learn about those matters since we are talking about the quality of your own website. If you are able to handle this matter properly, you will be able to get the greatest result for sure and in the end, you will be smiling. To answer those questions, firstly, you need to know that there is specific term called “link juice” which refers to the “measurement” for link quality especially for backlink.

Well, I, myself, am not an expert in SEO too. I’m also learning here. That is why I think it is not a good idea for you to follow everything I say about link juice. But, using this opportunity, I just want to share what is said by Matt Cutts about the things mentioned before. If you do not really know who Matt Cutts is, he is the head of AntiSpam team for Google. Well, what he said is actually the “law” and it is undeniable. Matt Cutts has briefly said what should be done by web owners about the links of their websites in a video. Here, are the points of the statements Matt said.

Matt Cutts

  1. It is true that Google has certain formula related to the backlink and link juice. Matt said that there is a limitation about the amount of link contained by a web page which will be crawled and indexed by Googlebot. However, unfortunately, Matt did not mention the exact number. Well, we all know that it is totally the secret of Google and this number one searching engine will not reveal it. For addition, Google also believes that websites will be developing so the limit of the backlink is also dynamic by considering the development done by the websites.
  2. Like what has been stated before, the maximal amount of links on a web page must never be too many. We are talking about both inbound and outbound links. The more links you get will give you greater risk to be valued as spam. According to many SEO practitioners, 100 links in a web page is still valued as a safe amount, though.
  3. The more amount of the link in a web page results in lower link juice quality of the page itself and you surely do not want it to happen. Matt Cutts has explained in detail that if a page with PR contains 100 links directed to get out of the website then the strength or the quality of the links will be divided evenly with its outbound links.

To make it simpler for you to comprehend about this matter, check out this following illustration.

Let’s assume the “strength” of a page with PR 5 is 50

There are 100 links directed to get out of the website.

Then, for each link, you will get 50/100 = 0.5. That’s your link juice. Small isn’t it?

From the explanation above, we can take some conclusions.

  • First, we should never put too many links so our web page will not be valued as spam.
  • Second, make sure the page we plant the backlinks is the page that has just enough outbound link. Hence, the quality of the link juice can be well maintained.

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