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Network Solutions offers e commerce web design services

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The first step to getting your online store off of the ground is to have the site built; Network Solutions offers e commerce web design services so that you can have a professional site, even if you do not know anything about how to build it yourself. After your site has launched, though, you need to get a lot of traffic to it in order to make sales. Your sales are usually a percentage of all of your hits, so more hits equals more sales. How do you increase your traffic?

One tactic is to use Search Engine Optimization, or SEO. There are many different parts to a successful SEO plan, but a lot of it has to do with keywords that people use when they search for your site. You need your site to rank highly for those keywords. Most people turn to a web browser when they need to buy almost anything, so ranking highly is imperative if you want them to find you. They are not going to look for the name of your site, but for keywords related to the things that you sell.

Another time-tested strategy is known as Pay Per Click Advertising. You will create online ads that act as links to your website. You do not pay anything to have the ad up if no one clicks on it, but you just pay for each person that is directed to your site. This way, the ad only costs you money when it is helping.

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