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3 Basics for Building Your Website

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Drawing visitors to your website begins with figuring out what keywords they’re using to get to you. You will want to choose keywords and short phrases that relate to the products or services you offer. If you are a local business who also has an online storefront, consider tying in your geographical location by using keywords with the name of your city or town. For example, “custom jewelry store” will turn up thousands of hits that you’ll be competing with, but “Boston custom jewelry store” could be all yours – or something to compete with only a few other local stores for. Keywords should describe your product or service as basically as possible. So if you sell dog collars and organic dog food, focus on “dog products” and “organic pet food”.

Once you’ve determined your basic keywords, and have considered using your geographical information in those keywords, it’s next time to move on to what are known as longtail keywords. These are keywords that ask a question, or seek information. More and more people are querying search engines as if they’re talking to someone. For example, while one or two people might search for “homemade waffles”, more people will get right to the heart of what they’re looking for: “easy homemade waffles with buttermilk”. Determine what keywords your customers are using to find you, and then expand on them accordingly. Learn more about how to expand on existing keywords.

Don’t underestimate the power of a well-put-together, fast-loading website. Gone are the days of iframes and nested tables. Today’s websites are utilizing CSS as well as Flash and responsive web design, and your site should be using these programming elements, too. Focus on creating compliant HTML, XHTML, and CSS, and streamline your website as much as possible. Use the traditional grid or magazine layout to make your website easily accessible, and use small nooks and crannies and areas of white space for keywords and longtailed keyword phrases. Using compliant code and an organized layout means making the stay on your website much more pleasant for your readers; and, search engine bots will have an easier time navigating through your website.

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